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<channel>
	<title>Jessi Baker</title>
	<link>http://www.jessibaker.co.uk</link>
	<description>Jessi Baker</description>
	<pubDate>Wed, 08 May 2013 06:39:37 +0000</pubDate>
	<generator>http://www.jessibaker.co.uk</generator>
	<language>en</language>
	
		
	<item>
		<title>Universe of Sound</title>
				
		<link>http://jessibaker.co.uk/Universe-of-Sound</link>

		<comments>http://jessibaker.co.uk/following/jessibaker.co.uk/Universe-of-Sound</comments>

		<pubDate>Wed, 08 May 2013 06:39:37 +0000</pubDate>

		<dc:creator>Jessi Baker</dc:creator>
		
		<category><![CDATA[Interaction Design]]></category>

		<guid isPermaLink="false">5518830</guid>

		<description>I was the Interaction Designer for the Philharmonia Orchestra Conductor Experience, part of the Universe of Sound. The project is currently on tour, check here for locations. 

Here is an intro to the project:

 The Making of Universe of Sound from Philharmonia Orchestra on Vimeo.
From sketches to wireframes to design... (coming soon)</description>
		
		<excerpt>I was the Interaction Designer for the Philharmonia Orchestra Conductor Experience, part of the Universe of Sound. The project is currently on tour, check here for...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>UX</title>
				
		<link>http://jessibaker.co.uk/UX</link>

		<comments>http://jessibaker.co.uk/following/jessibaker.co.uk/UX</comments>

		<pubDate>Thu, 18 Apr 2013 06:30:11 +0000</pubDate>

		<dc:creator>Jessi Baker</dc:creator>
		
		<category><![CDATA[Design for screen]]></category>

		<guid isPermaLink="false">4876342</guid>

		<description>I design user experiences for spaces, connected products and screens. I have experience creating information architectures, wireframes (Omnigraffle, Axure and Adobe Suite), scamping, paper prototyping., HTML prototyping and conducting testing. 
Here's a taster of some of the screen based work I have done for mobile and tablet:

&#60;img src="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UXexp6_640.png" width="640" height="364" width_o="1280" height_o="727" src_o="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UXexp6_o.png" data-mid="29255799"  border="0" align="left"/&#62;&#60;img src="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UXexp5_640.png" width="640" height="364" width_o="1280" height_o="727" src_o="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UXexp5_o.png" data-mid="29255800"  border="0" align="left"/&#62;&#60;img src="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UXexp4_640.png" width="640" height="364" width_o="1280" height_o="727" src_o="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UXexp4_o.png" data-mid="29255803"  border="0" align="left"/&#62;&#60;img src="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UXexp3_640.png" width="640" height="363" width_o="1280" height_o="726" src_o="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UXexp3_o.png" data-mid="29255809"  border="0" align="left"/&#62;&#60;img src="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UXexp2_640.png" width="640" height="364" width_o="1280" height_o="727" src_o="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UXexp2_o.png" data-mid="29255812"  border="0" align="left"/&#62;&#60;img src="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UXexp_640.png" width="640" height="363" width_o="1280" height_o="726" src_o="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UXexp_o.png" data-mid="29255817"  border="0" align="left"/&#62;
UX Experiments

&#60;img src="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_uxgugg2_640.jpg" width="640" height="480" width_o="1280" height_o="960" src_o="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_uxgugg2_o.jpg" data-mid="29256086"  border="0" align="left"/&#62;&#60;img src="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UXgugg.jpg" width="500" height="473" width_o="500" height_o="473" src_o="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UXgugg_o.jpg" data-mid="29256089"  border="0" align="left"/&#62;
BMW Guggenheim microsites

&#60;img src="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UX_3_640.png" width="640" height="493" width_o="838" height_o="645" src_o="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UX_3_o.png" data-mid="29256122"  border="0" align="left"/&#62;&#60;img src="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_ux_2_640.png" width="640" height="476" width_o="857" height_o="638" src_o="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_ux_2_o.png" data-mid="29256142"  border="0" align="left"/&#62;&#60;img src="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UX_640.jpg" width="640" height="480" width_o="1280" height_o="960" src_o="http://payload128.cargocollective.com/1/2/78800/4876342/jessi_baker_UX_o.jpg" data-mid="29256157"  border="0" align="left"/&#62;

Jack Wills iPad app

The slides from the UX workshop I teach with the very talented Rik Lomas at General Assembly and now Steer. 

    UX Work Shop  from Jessi Baker </description>
		
		<excerpt>I design user experiences for spaces, connected products and screens. I have experience creating information architectures, wireframes (Omnigraffle, Axure and Adobe...</excerpt>

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		<media:thumbnail url="http://payload128.cargocollective.com/1/2/78800/4876342/prt_1366284533.png" />

	</item>
		
		
	<item>
		<title>TEDxYouth</title>
				
		<link>http://jessibaker.co.uk/TEDxYouth</link>

		<comments>http://jessibaker.co.uk/following/jessibaker.co.uk/TEDxYouth</comments>

		<pubDate>Wed, 02 Jan 2013 12:59:07 +0000</pubDate>

		<dc:creator>Jessi Baker</dc:creator>
		
		<category><![CDATA[Talk for 16-19 year olds]]></category>

		<guid isPermaLink="false">4416113</guid>

		<description>On November 20th 2012 I talked to 450 16-19 year olds about being a creative technology hybrid. Check out School of Hybrid, which is a project I am just getting started and would love your thoughts and help with. 



</description>
		
		<excerpt>On November 20th 2012 I talked to 450 16-19 year olds about being a creative technology hybrid. Check out School of Hybrid, which is a project I am just getting...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload105.cargocollective.com/1/2/78800/4416113/prt_1357153493.jpg" />

	</item>
		
		
	<item>
		<title>ISS Space Hotel</title>
				
		<link>http://jessibaker.co.uk/ISS-Space-Hotel</link>

		<comments>http://jessibaker.co.uk/following/jessibaker.co.uk/ISS-Space-Hotel</comments>

		<pubDate>Tue, 03 Jan 2012 05:54:18 +0000</pubDate>

		<dc:creator>Jessi Baker</dc:creator>
		
		<category><![CDATA[Interior Design for iGuzzini]]></category>

		<guid isPermaLink="false">2536602</guid>

		<description>

Video made during the group project to design the interior for the ISS Space Hotel. Technical demonstrations aimed at illustrating the lighting technology of the "future", which could already be applied to a "space design" project.

&#60;img src="http://payload11.cargocollective.com/1/2/78800/2536602/5132277003.jpeg" width="500" height="281" width_o="500" height_o="281" src_o="http://payload11.cargocollective.com/1/2/78800/2536602/5132277003_o.jpeg" data-mid="12806335"  border="0" align="left"/&#62;&#60;img src="http://payload11.cargocollective.com/1/2/78800/2536602/6095234284.jpeg" width="500" height="357" width_o="500" height_o="357" src_o="http://payload11.cargocollective.com/1/2/78800/2536602/6095234284_o.jpeg" data-mid="12806337"  border="0" align="left"/&#62;&#60;img src="http://payload11.cargocollective.com/1/2/78800/2536602/6095409358-1.jpeg" width="500" height="333" width_o="500" height_o="333" src_o="http://payload11.cargocollective.com/1/2/78800/2536602/6095409358-1_o.jpeg" data-mid="12806340"  border="0" align="left"/&#62;

Photography from the exhibition in 2010. 

Link to images from ISS exhibition</description>
		
		<excerpt>  Video made during the group project to design the interior for the ISS Space Hotel. Technical demonstrations aimed at illustrating the lighting technology of the...</excerpt>

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		<media:thumbnail url="http://payload11.cargocollective.com/1/2/78800/2536602/prt_1325591688.jpeg" />

	</item>
		
		
	<item>
		<title>The New Remote Control </title>
				
		<link>http://jessibaker.co.uk/The-New-Remote-Control</link>

		<comments>http://jessibaker.co.uk/following/jessibaker.co.uk/The-New-Remote-Control</comments>

		<pubDate>Tue, 20 Dec 2011 11:11:27 +0000</pubDate>

		<dc:creator>Jessi Baker</dc:creator>
		
		<category><![CDATA[Why navigate a film by time?]]></category>

		<guid isPermaLink="false">2164414</guid>

		<description>Why is the navigation of film so one dimensional?

Stories might need a time line of some kind, but why can't we navigate by character's point of view or colour or sound as well as by time? This project started with the simple question: How does London make you feel? A project for the BFI Adventures in Motion Festival and a onedotzero project. We explored how people can interact with film and video in a new way to explore emotion through the sound, vision and motion in the video rather than just let a video play over time. 

This project is work in progress. 



Quick video mock up of a navigation idea. Moving the different shapes allows the user to navigate film - controlling audio, visuals and movement - over a spectrum of emotional moods.

&#60;img src="http://payload.cargocollective.com/1/2/78800/2164414/interface slide 2_640.jpg" width="640" height="321" width_o="1530" height_o="768" src_o="http://payload.cargocollective.com/1/2/78800/2164414/interface slide 2_o.jpg" data-mid="12532131"  border="0" align="left"/&#62;

Navigation details - linking the emotion wheel with the navigation of audio, visuals and motion.

&#60;img src="http://payload.cargocollective.com/1/2/78800/2164414/interface slide 3_640.png" width="640" height="488" width_o="2048" height_o="1560" src_o="http://payload.cargocollective.com/1/2/78800/2164414/interface slide 3_o.png" data-mid="13678687"  border="0" align="left"/&#62;
Moving through a spectrum of emotional intensity; represented through visuals.

&#60;img src="http://payload.cargocollective.com/1/2/78800/2164414/interface slide 4_640.png" width="640" height="583" width_o="2048" height_o="1864" src_o="http://payload.cargocollective.com/1/2/78800/2164414/interface slide 4_o.png" data-mid="13678663"  border="0" align="left"/&#62;



Video scamp of a proposed experimentation environment. Changing emotion of film is represented with colour.



Test visuals for our experiments with film audio, visual and sound relationships. 



Video mood board for tonality of our video work.

&#60;img src="http://payload.cargocollective.com/1/2/78800/2164414/Us_640.jpg" width="640" height="406" width_o="800" height_o="507" src_o="http://payload.cargocollective.com/1/2/78800/2164414/Us_o.jpg" data-mid="12532099"  border="0" align="left"/&#62;

The super cool team I worked with on the project. Me in my silly trousers. 

This project is Work in Progress. </description>
		
		<excerpt>Why is the navigation of film so one dimensional?  Stories might need a time line of some kind, but why can't we navigate by character's point of view or colour or...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/78800/2164414/prt_1324399290.png" />

	</item>
		
		
	<item>
		<title>Making a Truly Recyclable Bottle</title>
				
		<link>http://jessibaker.co.uk/Making-a-Truly-Recyclable-Bottle</link>

		<comments>http://jessibaker.co.uk/following/jessibaker.co.uk/Making-a-Truly-Recyclable-Bottle</comments>

		<pubDate>Sun, 02 Oct 2011 18:44:58 +0000</pubDate>

		<dc:creator>Jessi Baker</dc:creator>
		
		<category><![CDATA[A Factory for Infinity Product]]></category>

		<guid isPermaLink="false">2089152</guid>

		<description>A unique water bottle form is found though melting ice originally frozen in water bottles, this is then dipped in wax. The wax is silver and then copper plated using e-waste metals. The top is hand cast Aluminum and turned copiced hazel. All the materials used are fully recyclable (no down-cycling) apart from the hazel which can be composted. 

More photos and video coming soon...

&#60;img src="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0897 copy.JPG" width="600" height="896" width_o="600" height_o="896" src_o="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0897 copy_o.JPG" data-mid="10410362"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0895 copy.JPG" width="600" height="896" width_o="600" height_o="896" src_o="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0895 copy_o.JPG" data-mid="10410369"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0894 copy.JPG" width="600" height="896" width_o="600" height_o="896" src_o="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0894 copy_o.JPG" data-mid="10410382"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0888 copy.JPG" width="600" height="896" width_o="600" height_o="896" src_o="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0888 copy_o.JPG" data-mid="10410395"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0887 copy.JPG" width="600" height="896" width_o="600" height_o="896" src_o="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0887 copy_o.JPG" data-mid="10410407"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0048 copy.JPG" width="600" height="401" width_o="600" height_o="401" src_o="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0048 copy_o.JPG" data-mid="10410412"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0039 copy.JPG" width="600" height="896" width_o="600" height_o="896" src_o="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0039 copy_o.JPG" data-mid="10410417"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0032 copy.JPG" width="600" height="401" width_o="600" height_o="401" src_o="http://payload.cargocollective.com/1/2/78800/2089152/DSC_0032 copy_o.JPG" data-mid="10410431"  border="0" align="left"/&#62;</description>
		
		<excerpt>A unique water bottle form is found though melting ice originally frozen in water bottles, this is then dipped in wax. The wax is silver and then copper plated...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/78800/2089152/prt_1317598899.JPG" />

	</item>
		
		
	<item>
		<title>Open Retail</title>
				
		<link>http://jessibaker.co.uk/Open-Retail</link>

		<comments>http://jessibaker.co.uk/following/jessibaker.co.uk/Open-Retail</comments>

		<pubDate>Mon, 01 Aug 2011 12:19:54 +0000</pubDate>

		<dc:creator>Jessi Baker</dc:creator>
		
		<category><![CDATA[An Alternative Brandscape]]></category>

		<guid isPermaLink="false">1775193</guid>

		<description>The Open Retail experiment brings open data and other digital information (including infographics, video, social media comments) about products into the physical retail environment. The type of information displayed can be curated by the consumer via settings on the Open Object web app. Some footage from my phone taken during the testing phase... 



The Open Retail installation was created in 3 weeks using Open Object web tagging software, custom Max MSP, processing, Air Display, HTML/CSS, php, a wiki, some crazy paint from Goo and a projector. 

Infographics can be created for any product on display by anyone via an online creative wiki... Note the smoke stack bar charts comparing the relative carbon footprint of each of the products, water spray bar charts comparing water usage, supply chain maps (thanks to sourcemap.com) and the moving pie charts comparing the wage per hour vs minimum wage in the country of manufacture. 

&#60;img src="http://payload.cargocollective.com/1/2/78800/1775193/whole control pad_640.png" width="640" height="418" width_o="1711" height_o="1117" src_o="http://payload.cargocollective.com/1/2/78800/1775193/whole control pad_o.png" data-mid="10851659"  border="0" align="left"/&#62;
Small part of the system architecture 

&#60;img src="http://payload.cargocollective.com/1/2/78800/1775193/iPhon_Pad_App_640.jpg" width="640" height="508" width_o="1326" height_o="1052" src_o="http://payload.cargocollective.com/1/2/78800/1775193/iPhon_Pad_App_o.jpg" data-mid="8830630"  border="0" align="left"/&#62;
Open Retail app UI shot mock-up (typos n all) 

As a sister business to Open Object, Open Retail is currently being further developed into a complete open source pop-up shop and is looking for retail partners and sponsors. If you are interested please do get in contact. 


&#60;img src="http://payload.cargocollective.com/1/2/78800/1775193/oolevisaura_6402.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/2/78800/1775193/oolevisaura_6402_o.jpg" data-mid="17465030"  border="0" align="left"/&#62;
Open retail aims to bring the information that is most useful and desirable to you when making a purchsing decision from the myriad of digital content relating to each product on display. Letting the consumer curate their shopping environment with information most interesting to them.  

For a zoomable version of this image click here</description>
		
		<excerpt>The Open Retail experiment brings open data and other digital information (including infographics, video, social media comments) about products into the physical...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/2/78800/1775193/prt_1336937111.jpg" />

	</item>
		
		
	<item>
		<title>Product Proposal for REDKEN</title>
				
		<link>http://jessibaker.co.uk/Product-Proposal-for-REDKEN</link>

		<comments>http://jessibaker.co.uk/following/jessibaker.co.uk/Product-Proposal-for-REDKEN</comments>

		<pubDate>Sun, 10 Jul 2011 18:41:17 +0000</pubDate>

		<dc:creator>Jessi Baker</dc:creator>
		
		<category><![CDATA[L'Oreal Brandstorm]]></category>

		<guid isPermaLink="false">1304112</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/2/78800/1304112/kenetics _Product range_640.jpg" width="640" height="417" width_o="2048" height_o="1335" src_o="http://payload.cargocollective.com/1/2/78800/1304112/kenetics _Product range_o.jpg" data-mid="6319703"  border="0" align="left"/&#62;

Finalist in the 2006 L'Oreal Brandstorm competition involving the design of a new range of grooming products for the REDKEN brand. </description>
		
		<excerpt>  Finalist in the 2006 L'Oreal Brandstorm competition involving the design of a new range of grooming products for the REDKEN brand. </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/78800/1304112/prt_1302704532.jpg" />

	</item>
		
		
	<item>
		<title>Horizon Light</title>
				
		<link>http://jessibaker.co.uk/Horizon-Light</link>

		<comments>http://jessibaker.co.uk/following/jessibaker.co.uk/Horizon-Light</comments>

		<pubDate>Wed, 22 Jun 2011 17:12:08 +0000</pubDate>

		<dc:creator>Jessi Baker</dc:creator>
		
		<category><![CDATA[Bringing the outdoors, indoors]]></category>

		<guid isPermaLink="false">1266075</guid>

		<description>24 hour light installation to aid cycadian rhythm. Sensing the light conditions from the outside and bringing the them inside, real time. Part of the MK Space Hotel Exhibition 2010. 

&#60;img src="http://payload.cargocollective.com/1/2/78800/1266075/P1060020.JPG" width="640" height="853" width_o="1200" height_o="1600" src_o="http://payload.cargocollective.com/1/2/78800/1266075/P1060020_o.JPG" data-mid="6124484"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/1266075/P1060024.JPG" width="640" height="853" width_o="1200" height_o="1600" src_o="http://payload.cargocollective.com/1/2/78800/1266075/P1060024_o.JPG" data-mid="6124461"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/1266075/P1060015.JPG" width="640" height="853" width_o="1200" height_o="1600" src_o="http://payload.cargocollective.com/1/2/78800/1266075/P1060015_o.JPG" data-mid="6124493"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/1266075/P1060023.JPG" width="640" height="853" width_o="1200" height_o="1600" src_o="http://payload.cargocollective.com/1/2/78800/1266075/P1060023_o.JPG" data-mid="6124464"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/1266075/P1060022.JPG" width="640" height="853" width_o="1200" height_o="1600" src_o="http://payload.cargocollective.com/1/2/78800/1266075/P1060022_o.JPG" data-mid="6124479"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/1266075/P1060016.JPG" width="640" height="853" width_o="1200" height_o="1600" src_o="http://payload.cargocollective.com/1/2/78800/1266075/P1060016_o.JPG" data-mid="6124491"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/1266075/P1060018.JPG" width="640" height="853" width_o="1200" height_o="1600" src_o="http://payload.cargocollective.com/1/2/78800/1266075/P1060018_o.JPG" data-mid="6124488"  border="0" align="left"/&#62;

Made with construction materials, arduino and some LEDs and light sensors.

&#60;img src="http://payload.cargocollective.com/1/2/78800/1266075/5133124542_4cc66c1281_z.jpeg" width="640" height="425" width_o="640" height_o="425" src_o="http://payload.cargocollective.com/1/2/78800/1266075/5133124542_4cc66c1281_z_o.jpeg" data-mid="12806465"  border="0" align="left"/&#62;</description>
		
		<excerpt>24 hour light installation to aid cycadian rhythm. Sensing the light conditions from the outside and bringing the them inside, real time. Part of the MK Space Hotel...</excerpt>

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	<item>
		<title>Open Object</title>
				
		<link>http://jessibaker.co.uk/Open-Object</link>

		<comments>http://jessibaker.co.uk/following/jessibaker.co.uk/Open-Object</comments>

		<pubDate>Wed, 22 Jun 2011 17:09:38 +0000</pubDate>

		<dc:creator>Jessi Baker</dc:creator>
		
		<category><![CDATA[Bringing the Digital to the Physical]]></category>

		<guid isPermaLink="false">1631825</guid>

		<description>Beyond the age of information, is the age of choices. 

Open Object is a project that experiments with the accessibility of open data when making purchasing decisions. 

The experiment enables access to independent, crowd-sourced and verified, data and information about products and brands. Featured as Three of the best at the 2011 Royal College of Art degree show. 

Open social and environmental data, information and content is linked using an open networked CMS and wiki system to any brand logo and/or a product's packaging and displayed to the consumer, in this incidence, using Augmented Reality on a mobile device. Information can also be viewed as hover states on screen or through a physical space. 

The user can curate their information and data preferences via a mobile web application based on things most important to them when selecting a product, such as carbon footprint, where the product was made, or the companies policy on animal testing. 

The consumer can then view a bespoke array of open data, information and content; a customer curated digital shadow of a particular product. 

For experimental purposes brand logos act as AR markers &#38; information is viewed in Augmented Reality or via an online pop-up window. For the sister experiment Open Retail the data is viewed via an interactive retail space and changes depending on the curated data preferences of whichever shopper has the closest enabled mobile device. In the future this information may be woven further into the fabric of a store facade or communicated solely device to device (M2M assumes it is a connected device) in line with the emerging Internet of Things vision. 

Blog following the work of Open Object and the Internet of Things. 

&#60;img src="http://payload.cargocollective.com/1/2/78800/1631825/openobject.png" width="585" height="386" width_o="585" height_o="386" src_o="http://payload.cargocollective.com/1/2/78800/1631825/openobject_o.png" data-mid="8400168"  border="0" align="left"/&#62;
Visit the web app using any smart phone/tablet computer, curate your information preferences and browse customised independent and wiki sourced information appended to the package or brand logo you are interested in through an AR browser (if shopping in reality), or a pop-up (if online)


&#60;img src="http://payload.cargocollective.com/1/2/78800/1631825/AR2.jpg" width="340" height="85" width_o="340" height_o="85" src_o="http://payload.cargocollective.com/1/2/78800/1631825/AR2_o.jpg" data-mid="14836236"  border="0" align="left"/&#62;
Using brand logos as AR markers. 

&#60;img src="http://payload.cargocollective.com/1/2/78800/1631825/interface_18_640.png" width="640" height="312" width_o="2048" height_o="999" src_o="http://payload.cargocollective.com/1/2/78800/1631825/interface_18_o.png" data-mid="8404469"  border="0" align="left"/&#62;
Design for the Open Object Web Interface

&#60;img src="http://payload.cargocollective.com/1/2/78800/1631825/AR all options for booklet_640.png" width="640" height="250" width_o="2048" height_o="799" src_o="http://payload.cargocollective.com/1/2/78800/1631825/AR all options for booklet_o.png" data-mid="8404288"  border="0" align="left"/&#62;
The Open Object AR Interface for many different types of user information curation, ranging from wiki comments on animal testing, to tagging newspaper headlines to independent ratings, whilst comparing three best selling face creams. The amount and type of information is controlled by the user and the content is all editable and can be rated whilst browsing

Visit the Open Object Organization website 
Tweet @openobj

Photos and iphone screen shots from testing the Open Object app in Boots, London, June 2011
&#60;img src="http://payload.cargocollective.com/1/2/78800/1631825/chose open object.jpg" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/2/78800/1631825/chose open object_o.jpg" data-mid="8400622"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/1631825/curate in store.jpg" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/2/78800/1631825/curate in store_o.jpg" data-mid="8400627"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/1631825/loading ar.jpg" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/2/78800/1631825/loading ar_o.jpg" data-mid="8400616"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/1631825/ar in boots olay 5.PNG" width="640" height="960" width_o="640" height_o="960" src_o="http://payload.cargocollective.com/1/2/78800/1631825/ar in boots olay 5_o.PNG" data-mid="8400683"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/1631825/ar in boots olay 4_10.PNG" width="640" height="960" width_o="640" height_o="960" src_o="http://payload.cargocollective.com/1/2/78800/1631825/ar in boots olay 4_10_o.PNG" data-mid="8400698"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/1631825/ar happening.jpg" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/2/78800/1631825/ar happening_o.jpg" data-mid="8400673"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/1631825/ar in boots olay 3.PNG" width="640" height="960" width_o="640" height_o="960" src_o="http://payload.cargocollective.com/1/2/78800/1631825/ar in boots olay 3_o.PNG" data-mid="8400713"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/1631825/ar in boots olay 2.PNG" width="640" height="960" width_o="640" height_o="960" src_o="http://payload.cargocollective.com/1/2/78800/1631825/ar in boots olay 2_o.PNG" data-mid="8400727"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/78800/1631825/ar in boots olay 1.PNG" width="640" height="960" width_o="640" height_o="960" src_o="http://payload.cargocollective.com/1/2/78800/1631825/ar in boots olay 1_o.PNG" data-mid="8400741"  border="0" align="left"/&#62;

    Open object project_report  from Jessi Baker 
&#60;img src="http://payload.cargocollective.com/1/2/78800/1631825/final system diagram 1_640.png" width="640" height="979" width_o="1745" height_o="2670" src_o="http://payload.cargocollective.com/1/2/78800/1631825/final system diagram 1_o.png" data-mid="8400372"  border="0" align="left"/&#62;
Using the Open Object system information about products can be created by anyone. Friends, NGOs, governments, press, can all append digital information to a product and anyone can access that information, should it be of interest, using Open.Object. 

The Open Object application was created as part of a degree show project at the Royal College of Art, London in June 2011 and is still in beta version. It is available for testing, however to integrate much more information and product types further development and investment is required. If you are interested in partnering, licensing or investing in Open Object Ltd, or just want to know a bit more about the capabilities of the software, please do get in contact. 

With thanks to Junaio and Ji An Choi. 
The system, software and interface is all copyright of Open Object Ltd. 
If you would like to use my images or require more images for press please contact me. </description>
		
		<excerpt>Beyond the age of information, is the age of choices.   Open Object is a project that experiments with the accessibility of open data when making purchasing...</excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/2/78800/1631825/prt_1318902844.png" />

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